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01  |  Rate Card ← Back to media kit

Rate card.

Pricing guide for content & UGC partnerships
- Content Creation & UGC
Instagram Reel - 30 to 60s
£650
Instagram Reel - up to 30s
£450
Instagram Carousel - up to 10 frames
£450
TikTok Video
£400
Instagram Static Post - feed
£250
Instagram Story Set - 3 to 5 frames
£225
UGC Only - 1 video asset · 1 round of revisions · 12-month organic usage · full rights to brand
£500
Rates shown are baseline for standard scope. Final quotes reflect usage, exclusivity and turnaround. Minimum engagement £450.
- Packages
Core Package £600

One 30s Reel paired with three Stories - a complete launch beat.

UGC Bundle £1,350

Three video assets delivered for in-house use. One round of revisions per asset. No posting on my channels.

Monthly Retainer From £2,000 / mo

Priced against agreed monthly deliverables - scales with scope. Three-month minimum, 30 days' notice.
Continuity, priority, preferred rates.

- Why these rates
Premium positioning · Year+ retainers · OOH-grade casting
Content & UGC Partnerships
Rate Card 2026
Cycling · Lifestyle · Fashion
02  |  Licensing ← Back to media kit
- Usage, territory & amplification

Usage rights.

Every rate includes 12 months organic social usage on my channels, plus a brand collaborator post on the same term. Nothing beyond that is included.
- Extended Usage
Percentage of base rate. 12 months, UK territory.
Brand-owned social - organic repost
+25%
Email marketing
+30%
Brand website & e-commerce
+40%
Digital display & programmatic
+75%
Print - catalogue, trade, press
+85%
In-store & point of sale
+100%
Out of home - billboard, transit, retail
+150%
Broadcast, CTV & cinema
On request
- Territory & Term
UK
Included
Europe
×1.5
Worldwide
×2
24-month term
×1.6
36-month term
×2
Perpetuity
On request
- Whitelisting & Paid Amplification
3-month term as standard. Priced against total media spend.
Up to £5,000 spend
Whichever is greater.
£400 or +30%
£5,001 - £25,000
£900
£25,001 - £50,000
£1,600
Above £50,000
On request
Renewal per additional 3 months
75%
- Add-ons
Exclusivity - named category, 3-month minimum
£600/mo minimum.
25% of deal value
Rushed Turnaround - under 48 hours
+25%
Additional Platform Repurpose
£250
Raw Footage - up to 10 clips per deliverable
£250
Percentage add-ons calculated on base rate and applied additively.
Usage, Territory & Amplification
Rate Card 2026
Cycling · Lifestyle · Fashion
03  |  Terms ← Back to media kit
- Working together

The fine print.

- Scope & Delivery
  • Two rounds of revisions included per deliverable. Further rounds charged at 25% of base rate.
  • Brand feedback and approvals within 5 working days. Content publishes as delivered thereafter.
  • Raw footage carries the same usage restrictions as the deliverable it was captured for. Re-editing into new assets requires a separate licence.
  • Platform repurpose applies within the same campaign, within 30 days of the original deliverable, to one additional platform.
  • Exclusivity scope must name the competitor category in writing. Category-wide exclusivity quoted on request.
  • All paid partnerships carry advertising disclosure in line with ASA and CAP Code requirements.
- Booking & Payment
  • 50% deposit on first engagements and on any booking above £1,500.
  • Payment within 30 days of invoice. Late payment subject to statutory interest and compensation under the Late Payment of Commercial Debts Act 1998.
  • Rates are not subject to VAT.
  • Travel beyond Greater London, accommodation, location and permit fees billed at cost.
  • Cancellation: 50% of the fee within 7 working days, 100% within 48 hours.
  • Outdoor shoots: one weather postponement at no charge if rescheduled within 30 days. Subsequent postponements at 50%.
  • Rates valid to 31 December 2026.
Terms & Conditions
Rate Card 2026
Cycling · Lifestyle · Fashion
04  |  Talent ← Back to media kit
- Modelling, brand shoots & campaign work

In front of the camera.

- Day Rates
Full Day - up to 8 hours on set
£950
Half Day - up to 4 hours on set
£550
Travel Day - full day in transit, no shoot
£475
Fitting or Prep Call - up to 2 hours
£150
Overtime - per hour beyond scheduled
£175
Day rates cover talent time only. Usage licensed separately - see 02.
- Combined
Shoot Day + Content £1,500

A full shoot day for the brand's own campaign assets, plus one Reel and one Story Set captured and published on my channels. Two disciplines, one booking.

- Shoot Terms
  • Half days are morning or afternoon blocks. Split days charged as full days.
  • Usage for brand-captured imagery quoted separately by media, territory and term.
  • Cancellation and weather terms as set out in 03.
  • Fashion and beauty bookings handled through IMM Models. Cycling and sports enquiries direct.
Creator · Model · One booking
Talent & Shoot Days
Rate Card 2026
Cycling · Lifestyle · Fashion